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Facebook Call To Action Button Tips For Page Owners

Late last year, a new Facebook call-to-action feature that will help Pages drive business objectives was announced by Facebook. The button is one of Facebook’s coolest new tools for page managers - and it's currently been rolled out worldwide.

Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.

Page admins can select from a group of call-to-action buttons. The seven calls to action available are:

  1. Book Now

  2. Contact Us

  3. Use App

  4. Play Game

  5. Shop Now

  6. Sign Up

  7. Watch Video

You can use the Call-to-Action button to link anywhere you’d like to drive traffic.

For example, NairaForSMS used the “Sign Up” call-to-action to link to the sign up page on NairaForSMS.

facebook call to action button for Nairaforsms

You can use the "Contact Us" call-to-action button to link to the "Contact Us" page on your blog or use the "Sign Up" button to link the newsletters opt-in page on your site. 

How To Add Facebook Call To Action Button To Facebook Page

==> Go to your Page’s cover photo and click Create Call-to-Action.
==> Choose your call to action and enter the destination URL that you want to link to.

==> Select "Website" option for iOS and Android if you don't have apps for those platforms.
==> Click Create.

Once you've created a call-to-action button, you can track the number of people who have clicked on the button.

How To Track How Many People Clicked Facebook Call To Action Button

==> Go to This week on the right side of your Page and then look under Call-To-Action clicks to see how many people have clicked your call to action that week.

Have you created a call to action button for your Facebook page? Are you getting some good results with it so far?

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