With this new introduction, advertisers running ads on Facebook can now include a new WhatsApp button to their ad which will let people directly share the ad directly to WhatsApp with just a click of a button. According to report, over one million Facebook pages have already included WhatsApp numbers in their posts and that many businesses are relying on both the social media channels to connect with customers.
Pancham Gajjar, product marketing manager, Facebook, in a statement said the platform was a great source for businesses to sale their product due to its number of users. According to him;
Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service.
The new feature start with users in North America, South America, most of Asia, Africa, Australia and later will hit Europe when Facebook has observed how the feature is received everywhere else.